In an era where innovation is the backbone of business success, companies across industries are exploring new avenues to stay ahead. A similar transformative wave is now seen in the manufacturing sector, especially in the sales domain, which is rife with challenges due to product complexities.

The Challenge

Manufacturing company is grappling with inefficiencies within their sales organizations. A critical look into their operational challenges reveals:

• A high discrepancy in the efficiency of sales employees, with some outperforming their peers by up to 300%

• As workforce attrition rates rise, both sales cycles and conversion rates are experiencing a downward trend.

The root cause? Given the intricate nature of the products, preparing for sales pitches becomes a cumbersome process. The internal technical support, which plays a pivotal role in aiding sales, is stretched to its limits.

The Generative AI Solution

To address these challenges, a revolutionary solution was introduced: the GenAI enabled Sales Buddy. Tailored for field sales agents, this tool harnesses the power of Generative AI to streamline and enhance the sales process. Key features of the Sales Buddy include:

• A customized Lifelong Learning Model (LLM) equipped with knowledge from over 50,000 documents and industry best practices.

• A chat and research interface that aids sales representatives in preparing for meetings by providing insights, generating slides, crafting offers, and more.

• A voice interface designed for on-the-go queries, especially useful when agents are en route to meet clients.

  
  

The Expected Impact

With the integration of the GenAI Sales Buddy, the manufacturing company can anticipate some productivity gains:

• A 2-3 times increase in the efficiency of Sales Development Representatives (SDRs).

• A drastic reduction in the time taken to craft offers for intricate projects, plummeting from approximately 30 days to just 1-2 days.

  
  

The Roadmap to Implementation

Achieving these outcomes requires a systematic approach to incorporating the GenAI Sales Buddy:

1. Proof of Concept (PoC) Development (2 months): This phase involves the creation of a prototype to validate the feasibility and potential of the solution.

2. Full Application Development (6 months): Post the PoC, the full-fledged application is developed, incorporating feedback and learnings from the initial phase.

3. Rollout, Change Management, and Training (1 month): Once the application is ready, it is rolled out to the sales teams. This phase also encompasses change management strategies to ensure smooth adoption and training sessions to familiarize users with the tool.

   
   

Conclusion

As industries evolve, leveraging advanced technologies like Generative AI becomes imperative to maintain a competitive edge. The case of the manufacturing company underscores this, showcasing how AI can be a game-changer in tackling longstanding operational challenges.